Support & Training Portal Revamp
Redesign of a complex global support and training portal serving thousands of gas stations and convenience stores.
Hello, I'm Crystal
-- a Senior Content Architect & UX Strategist specializing in cross-functional collaboration and AI-driven content systems. With over 15 years of experience--including leading global strategy for payment technology providers--I transform complex information architecture into scalable, user-centered solutions. I design governance frameworks that bridge the gap between generative AI capabilities and enterprise brand integrity.
Insights & Case Studies
A curated selection of project case studies and strategic white papers. This section highlights my approach to deconstructing complex technical problems and architecting narrative systems that drive measurable business outcomes.
See My Story
Learn more about my career journey, approach to content and UX, and what drives me to build better user experiences.
Explore My Projects
Explore case studies and selected projects that showcase my expertise in content strategy, UX writing, and scalable solutions for digital products.
Contact Me for Opportunities
Interested in working together, learning more, or connecting? Reach out — I'd love to hear from you!