Professional Skills excerpt:

• Enterprise Content Modeling 
• Information Architecture Strategy 
• Modular Content Frameworks
• AI- Enhanced Content Workflows
• Conversational Design Strategy 
• Cross-functional Collaboration 
• Prompt Engineering 

Selected Experience:

Content Strategist (Senior/Leader) & UX Consultant | INNOVATION STUDIOS (2021–Present) 

• Accelerated generative content delivery by 55% and ensured strategic consistency by creating a modular prompt architecture with attribute-based constraints and a validation layer for AI-generated text and images.
• Increased enterprise platform task completion by 28% and reduced support dependency by translating complex authentication flows into a task-oriented, user-friendly journey with progressive disclosure and clear microcopy.
• Developed branded content blueprints and service positioning for the “Creative Technology Partner” offering, articulating client value in speed, cost-efficiency, flexibility, and scalability.
• Implemented omnichannel content automation frameworks, prototyped interactive experiences, and conducted market trend analyses to accelerate digital asset transformation and internal stakeholder adoption. 

Founder & Principal Narrative Strategist | INDEPENDENT Narrative Studio & Publisher (2021–Present)

• Launched 7 commercially successful titles from concept to marketplace, establishing a high-volume narrative portfolio and capturing new audience segments. 
• Harnessed generative AI to accelerate metadata creation, keyword strategy, and continuity validation, reducing production cycles by 30% while retaining full creative authorship. 
• Architected digital content systems and discoverability frameworks on Amazon, enhancing audience reach and outperforming category benchmarks in competitive niches. 
• Pioneered lean “startup lab” processes for content production, applying systems thinking to test, iterate, and scale innovative storytelling workflows. 

UX-Focused Content Strategist & Acting Product Owner | VERIFONE(2014–2020)

• Reduced field service errors, shortened onsite service calls, and cut helpdesk volume by consolidating technical content into a task-based, user-friendly framework and clarifying top friction points. 
• Improved helpdesk efficiency and user self-sufficiency, cutting time-to-task and lowering support requests for common issues through targeted portal redesigns. 

Certifications:

• Google AI Professional (professional development) 
• Google UX Design (professional development)
• Scrum & Agile Certified