Professional Skills:

• Content Strategy
• Content Management
• UX Writing
• AI Workflow Design
• Taxonomy Development
• Cross-functional Collaboration
• Modular Content Design
• Prompt Engineering 
• Information Architecture

Selected Experience:

Content Strategist & UX Consultant | Innovation Studios (2021–Present) 

• Lead AI-driven content strategy and modular workflow design for next-gen digital products, blending AI, CGI, and AR/VR for immersive campaigns.

• Partner with creative tech teams to launch AI-enabled conversational agents and dynamic experiences that boost discovery and upsell.
• Develop branded content blueprints and service positioning to articulate client value and scale omnichannel campaigns.
• Document and showcase business impact and innovation cycles through anonymized case studies (NDA-protected).

UX-Focused Content Strategist & Acting Product Owner | Verifone (2014–2020)

• Directed UX content strategy for global retail portals, POS systems, and help platforms, focusing on user-centered content design and scalability.
• Built and maintained modular content systems, tagging taxonomies, and structured information architectures to enhance findability and user flow.
• Led usability assessments and revamped training systems, reducing onboarding times and support tickets across enterprise teams.
• Collaborated in Agile teams to deliver scalable, consistent digital content aligned with business goals.

Content Consultant & UX Strategist | Independent Consultant (2012–2014)

• Conducted stakeholder interviews and audits to identify UX content gaps and optimize web/product content frameworks.
• Restructured user journeys and site architectures to enhance usability and align with user needs.
• Guided client teams on Agile content workflows, CMS best practices, and scalable content standards. 

Certifications:

• Google UX Design (in progress)
• Scrum & Agile Certified